Iowa State Making Strong Social Media Strides

Cyclone fans have always shown their full support for the Cardinal and Gold, over-packing the hillsides of Jack Trice Stadium and creating one of the nation’s best college basketball environments in Hilton Coliseum. Off the field, #cyclONEnation’s support is just as strong, creating one of the most powerful fan bases on social media.

Twitter has become the source of instant news. It is especially prevalent in the sports world. Fifty percent of tweets are sports related, showing the sports community is locked into the social media tool.

Six of Iowa State’s sport-specific twitter accounts (@CycloneWBB, @CycloneWR, @CycloneMBB, @CycloneVB, @CycloneTrackXC, @CycloneGYM) currently rank in the nation’s top-25, with three ranking in the top-15. In fact, Iowa State is tied for 21st with six sport-specific Twitter accounts in the top-25* (*only sports ISU participates in were counted).

Sport-Specific Accounts in the Top-25

  • @CycloneWBB, 6th nationally // 2,733 followers away from the top-5
  • @CycloneWR, 9th nationally // 1,832 followers away from the top-8
  • @CycloneMBB, 15th nationally // 617 followers away from 14th
  • @CycloneVB, 23rd nationally // 25 followers away from 22nd
  • @CycloneGYM, 25th nationally // 93 followers away from 24th
  • @CycloneTrackXC, 25th nationally // 33 followers away from 24th

In addition to just ranking in the top-25, five different sport-specific accounts doubled in followers just over the last calendar year, including football (@CycloneFB), men’s basketball, women’s basketball, soccer (@CycloneSCR) and softball (@CycloneSB). Among the big gains, track and field also gained over 50 percent more followers in the last calendar year.

In addition to the impact made on Twitter, Iowa State’s blog (Cyclone Sidebar) has received over 227,000 views and has over 730 subscribers in its first year.

Sidebar Notables:

  • Nine posts tallied 5,000 viewers with four grabbing over 10,000.
  • The highest viewed sidebar received 10,115 views.
  • The average view count is 2,400.
  • In its start, Cyclone Sidebar was named one of WordPress.com’s up and coming blogs in 2013.

It’s easy to see Iowa State had another banner athletics year across the board, finishing 38th in the Learfield Director’s Cup Standings – the second-highest finish in school history. It’s clear that in the digital age the Cyclone faithful have taken their support to Twitter and other social platforms.

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About Nicole Greiner

I'm in my first year at Iowa State as the communications director for women's basketball. I also assist with football, soccer and swimming and diving. I am a 2011 graduate of the University of Florida and a Pittsburgh, Pa. native. I am excited to give you a behind the scenes look at Iowa State athletics. Feel free to send me an e-mail at ngreiner@iastate.edu. You can also find me on twitter @NicoleGreiner. And as always, Go Cyclones!
This entry was posted in Cross Country, Football, Gymnastics, Iowa State Athletics, Men's Basketball, Soccer, Softball, Track and Field, Uncategorized, Volleyball, Women's Basketball, Wrestling and tagged , . Bookmark the permalink.

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